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Whys and Hows of Signs
What Does a Sign Company Do?
Your signage is your first - and one of your best -- opportunities to communicate with the public. Signage must be effectively designed, well manufactured and correctly installed to optimize your message.
Why Use Signage?
"Why should I have a sign?" is a question often asked by business owners. The answer will vary depending on your business type and format. In a highly impulse oriented business, good signage can be the difference between the success or failure of the business. The profile of your also impacts your signage needs. Good signage can increase a business's opportunity for success.
Types of Signage
Signs are expanding communication mediums that respond to our mobile lifestyles. Signature buildings such as the widely recognized McDonalds restaurant building designs are signs. A facelift to a building such as the old western village false storefronts is also considered a sign. Thoughtful use of the visibility features of your business site expands your ability to communicate with passersby. Regardless of the type used, your signage must be appealing to your customers and the message must be readable.
Understanding the Value of Signage
There is an old axiom that the 3 keys to successfully selecting real estate are "location, location and location". The 3 keys that guide the successful selection and development of commercial properties are Visibility, Accessibility and Parking.
Interior Signage - The Background & The Evolution of an Industry
Never in our history has there been such growth in the field of communications. Our cities and public areas have become ever more complex, and many of our new facilities are overwhelming in size and intricacy. These factors make it obvious that well-designed, aesthetically pleasing signage must be placed to help those unfamiliar with a site or facility to find the way to their destination.
Obtaining Your Signage
Obtaining a sign for your business is not difficult, however getting an effective sign - a sign that will have a positive impact on your business' income and success - means that you not only are aware of the many types of signs and basic sign design, but also understanding the various types of sign companies, sign construction and more. As of signs are presented in another section, this section will focus on working with sign companies and understanding sign design.
Frequently Asked Questions
For easiest navigation, the following frequently asked questions are also links to their brief answer and location on this page. Wherever possible, an answer may also contain a link to additional information on this SBA signage site. After each answer, a link is provided to bring you back to the top of this page.
Designing a Sign
Designing effective signage involves more than just making the sign look good. In addition to careful selection of size, colors, lighting and more, signage must also fit your business location's needs.
Legal Considerations
While a combination marketing tool, communication device and ideally, pleasing art form, signage is considered "speech", and in the United States, is legally protected as such. To help you gain a fundamental understanding of the legal aspects of signage, its protection under the United States Constitution, and its regulation under federal, state and local law, review the following 3 sections.
Sign Gallery
In our section, we present the primary signage categories (building-mounted, freestanding and interior), as well as , an ADA compliance overview and summarize the business value of a well-conceived signage program.
Glossary - Resources - References
This section presents additional tools and information for your reference and ongoing use.
